In building my business over the years, I have found that many in the virtual assistant business community, along with the business owners I have consulted or coached, are missing one key element in their entrepreneurial journey. They are missing the very essence needed to build their business and support it—a strong foundation. Building a strong foundation in your virtual assistant business begins with establishing a clear vision and mission statement.
Starting your own virtual assistance business is exhilarating—at first. You are excited to provide your expertise and services that fill the needs of businesses in your niche market. Chances are, you have– at least– established in your mind that “YOU CAN DO IT!”
Virtual assistants tend to hit the ground running, but that momentum won’t remain the same for long.
Like our homes need to be built on a solid foundation for safety and longevity, so should our virtual assistant business. You need to solidify a vision and mission statement.
Without a vision and mission to keep you on track, your business will start to crumble or will not stay as strong as it needs to be. If you are in a stagnant place in your freelance business or you want to prevent this from happening to you, then you are in the right place. Grab some coffee, take some notes, and let’s chat.
Building Your Virtual Assistant Business Foundation
The basis of your foundation derives from your why statement. I talk at length about what a why statement is in my Virtual Assistants Making Money Course. The elements to developing a why statement will help you build a solid rock foundation for your business. Your why statement should consist of:
Why Statement = Your Action + Target Market + Services Offered + Personal Motivation
There inevitably will be days when you can’t seem to even get out of bed because of frustration with a client. This is not a nine-to-five job where your motivation is your paycheck or accountability to a “boss”. You ARE the boss.
You have to find your own personal motivation. That could be extremely difficult at times. Your why statement is your personal purpose, it is why you are working so hard day and day out.
The reality is that your excitement may wear off or lackluster after a while. Not all clients are perfect and not all projects run smoothly. Persevering because of your business’ vision and mission will be crucial during these times especially.
What exactly is a Vision and Mission Statement?
Some may think that a business’ vision and mission statement are one and the same, but that is not the case. Although they equally contribute to your business’ foundation for strategic planning and goal setting, they differ and should be kept separate as to not confuse the two.
Your VISION is a specific aspiration of what you want your VA business to accomplish.
The business vision can be as idealistic or as modest as you want it to be.
This business vision should inspire you in the times when you want to give up, because you may feel like giving up, many times even. In times of family crisis, of handling difficult clients, of low volume months, or of missed opportunities, your vision will remind you of why you started your business and why you NEED to never give up.
Once you know what the vision for the business is, you can plan strategically to strive for that vision. Having a vision for your business is NOT you being a dreamer, it is making a point in the future for you to build upon and reach.
It is that tug on your shirt or tap on your shoulder when you want to crawl into a hole or feel as if you are failing.
A MISSION statement for your VA business is essentially your statement of purpose.
Throughout the lifespan of your business, your mission statement will guide your decision-making process and direction.
[click_to_tweet tweet=”Throughout the lifespan of your business, your mission statement will guide your decision-making process and direction. @VAmakingmoney #virtualassistantbusiness” quote=”Throughout the lifespan of your business, your mission statement will guide your decision-making process and direction.” theme=”style2″]
You can use this to remind yourself, and your team, why your virtual assistant business exists and has succeeded thus far. It will unify a team and keep you focused on the next steps to achieving both short term and long-term goals.
Where a vision for your business dictates your preferred future progression, a mission serves as a basis of alignment to get to your vision. What will you be doing today for your VA business to take you to where you want to be in the future?
Your mission statement is measurable, in that you can look back to see where you were a year ago… two years ago and see what you have accomplished to date.
Do you have your why statement? Have you let your why help you to create your vision and mission statement?
I wanted to share with you this key to constructing a strong foundation because so many businesses miss the mark in this area. In hindsight, they wish they would have set up their rock before realizing they were building on sand.
I LOVE what I do, I LOVE this industry, and I LOVE the flexibility that virtual assisting provides my family and yours. This is a viable industry for you to provide an income for your family.
It would be a grave disservice to you if I didn’t tell you what can prevent a business from crumbling in the long-term. A solid vision and mission statement for your virtual assistant business will establish a strong enough foundation to not be worried about the to-and-fro of hard times and trials that may come.
So… what are you waiting for? Carve out some time in your schedule and start building your foundation.